Do you know Rich Roll? If you don’t, you should. I met him two years ago and no one else I’ve met in my sobriety has had a deeper, more lasting, more positive affect on who I am and who I want to be.
His story is incredible. Like me, he is a recovering alcoholic. He’d been sober for years but, on the eve of his 40th birthday, he realized that he was deeply unsatisfied, 50 pounds overweight, and heading for a heart attack. He knew he had to make food his medicine, so he adopted a plant-powered diet (no animal products, no refined foods, all organic and GMO-free) and undertook a radical transformation, culminating in his creation and completion of The Epic Five: five Ironmans on five different Hawaiian islands in less than a week. Incredible? Just short of impossible, I’d say.
Rich is an impressive physical specimen and, knowing his accomplishments, I was expecting a Type-A, performance-obsessed, go-go-go neurotic asshole. I couldn’t have been more wrong. Rich was humble and unassuming, perceptive and thoughtful, so relaxed his presence was nearly hypnotizing. Behind his down-to-earth demeanor, though, was a fierce, probing intelligence and an unrelenting drive. Rich wasn’t satisfied to have unlocked a better, more authentic version of himself. He had an undying commitment to service and he wanted to share what he had learned. Not just with other ultra-athletes or other sober alcoholics, but with everyone.
I fell in love with Rich right away (a love that’s only deepened over the years) so I tried to go plant-powered. Having grown up in a meat-and-potatoes household, I was clueless about how live on a plant-powered diet. I knew what I couldn’t eat, but I had no idea what I should eat, and how to prepare it. I failed, tried again, and failed again.
So I’m really excited about his new book, The Plantpower Way. I’ve already bought two copies as gifts. It’s a cookbook, but it’s much more than a cookbook: it’s about how to live plant-based, how to prepare and enjoy vegan meals, how to achieve complete nutrition from only plants. At its core, the book is about how to eat well—for longevity, for health, for performance, for happiness—and, most importantly, how to enjoy eating well.
Yes, I have mocked vegans. I will continue to mock vegans. But I am genuinely excited about this book and, if you’re like me and you enjoy the occasional bacon cheeseburger and maybe a mountain of Twizzlers, you should buy it. Why? Because we know that cheeseburgers and Twizzlers aren’t good for us (Twizzlers are pretty much the opposite of food). Because we know that we aren’t eating enough plants—fruit and vegetables, but especially greens. And because we know that kale by itself tastes like crap. I’ve had the pleasure of eating Julie’s cooking several times and it’s hearty, satisfying and out-of-this-world delicious. I don’t know if I can bring it the way she can, but I’m going to give it my best shot.
I’m not plantpowered and I doubt I will ever go all the way. But just by trying a plantpowered diet, I’ve learned so much about how I eat and what I should and shouldn’t be eating. If you’re a vegan, obviously, you should buy The PlantPower Way. But I’d argue that if you eat meat and cheese, if you eat candy, if you eat delicious Nacho Cheez-its, it’s even more important for you to buy this book and soak up the wisdom within. No, it won’t make your diet perfect, but it will make it better… and isn’t ‘better’ what we’re all aiming for?
Here it is again: The Plantpower Way